In the present online era, websites set the backbone of every business. Whether it is a small or large business, for a business to flourish website has become vital. Customers purchase things just with the tick of a mouse in these days and they expect that the information they are looking for should appear within a fraction of time. Under such circumstances, imagine if your web pages experience a delay in loading, it is obvious that the visitors leave your web page and navigate to your competitor’s web page. A couple of additional seconds leaves a huge impact on your business sales and this triggers the need of having a speedy website not only to rank well with Google but rather to benefit a greater ROI.
In this article, we will outline the necessity of a quick responsive website and the ways to speed up your website to improve the conversion rate.
Impacts Of Slow Loading Websites
Nothing is more baffling than a slow website. It not only hinders the user’s experience but also leaves a huge impact on ranking in Google. As mentioned earlier, a majority of the users expect the page to load in few seconds and if it fails, they abandon the pages and head to another site. This results in fewer page views leading to traffic loss.
Slow loading websites mark a negative brand image in the minds of the visitors and this deters them from visiting the website again. Ultimately all these impacts lead to loss of conversions and revenue.
Slow loading websites rule out the impact in visibility too. Google always prioritize sites that have good loading speed as they don’t want to lead their users to a site that won’t load or respond quickly. In order to gain visibility and ranking, it is important to reduce the loading time of your website.
Few Tools To Check Your Website Speed
There are a variety of speed test tools available online to test your website’s speed. Each tool comes with unique features, reporting systems, and distinctive approaches to analyze your outcomes and let’s have a look on few of them.
- Google’s PageSpeed Insights
You have to just enter your website’s URL on these tools and they will analyze your site loading speed, identify the bottlenecks and suggest actionable recommendations to make your website faster.
Ways To Speed Up Your Website
Mentioned below are the few ways to speed up your website
- Do Not Choose Cheap Hosting Plans
- Use the Content Delivery Network (CDN)
- Cut Down HTTP Requests
- Reducing the number of elements in the web pages
- Using CSS instead of images
- Combining JS scripts, CSS and HTML files together
- Redirects create additional HTTP requests and increases page loading time. So reducing redirects is advisable.
- Image Optimization
- Enable Caching
- CSS and JS Optimization
- Avoid Using Too Many Plugins
- DNS Lookup
- Few Other Recommendations
Most of the people go behind cheap hosting plans, which offers shared hosting. Shared hosting ultimately slows down your website and it is very essential to upgrade your hosting plan. You can either choose VPS or dedicated hosting, considering your business needs. Both these hosting options significantly increase the website speed.
CDN delivers content more efficiently to users as it is a collection of web servers distributed across multiple locations around the world. CDN’s can save up to 60% bandwidth, reduce the load on any single server and also protect your website against DDoS attacks.
Too many HTTP requests considerably make your website slow. For each on-page component of your website, an HTTP request is made. Hence, if there are a large number of on-page components in your website, page rendering will be longer. You can minimize the HTTP requests by
Large image size has a huge impact on the website speed, so it is necessary to optimize the images by compressing the image, cropping the image or by changing the resolution of the image.
Enabling caching for your website improves user experience as it stores a version of your website on users browser and serves the same version until your website is updated. In WordPress, you can do this by adding any of the following plugins W3 Total Cache, W3 Super Cache.
Even though you install a plugin to build custom functionality, to eliminate a coding mess and improve user experience, it has few downsides as well. Installing too many plugins to your site makes your website slow, crash and also create security issues. So you have to run a speed test by enabling all your plugins and detect which plugin makes your website slow and take necessary action.
How rapidly your page loads depends on the measure of time your DNS lookup takes. In case you’re utilizing a slow DNS, the time for browsers to locate your site increases. To speed up the process it is necessary to switching to a faster DNS provider.
A junky theme with puffed up code affects your website’s performance. Changing the website theme can improve speed
Enabling Gzip compression automatically compresses your website files into zip files and as a result website speed increases
Enabling HTTP keep-alive limits the number of connection to your server which ultimately leads to a faster website
It is necessary to fix all the broken links on your website
Having analyzed your website and if your website shows poor loading time, it’s high time to take actions to speed up your website. In this post, we have suggested a few tips to decrease load time and improve the site’s performance. Remember, you cannot adopt all these strategies overnight, yet you have to ensure that you adopt these strategies at a slow pace to reap success in your business goals.