A Content Delivery Network also called as Content Distribution Network (CDN) is a network of proxy servers clubbed with their data centers across multiple geographies. All in an attempt to offer a high performing service to end users, it is through a CDN that the stability of a website can be ensured. In addition to this, a CDN promises swift retrieval of information across multiple geographies.
Consider an instance when an online shopper in the USA is looking to connect with a server in Australia to shop for an item. His request to access the same will take longer when compared to a situation to connect with a server in the US itself. This issue concerning geographical boundaries is conveniently addressed by a CDN.
Promising better user experience with lower transmission costs, CDN is a practice followed by large web-based companies by investing in servers which have copies of data stored across multiple geographical locations as caches. These servers, also called as Edge Servers are a part of the company’s CDN which significantly reduce the distance between one server and the other at a remote location, offering better user experience to the end user.
A stable website which improves the speed with which your site performs is the dream of every e-commerce site. This is also a merit that is sought by online shoppers. And to make this happen, it is important for large businesses to introspect their CDN needs. This helps them ask the right questions to CDN providers, focusing on the parameters like costing, technology and performance that govern the success of their e-commerce site.
Following are the tips that will help you choose the right CDN provider who can promise you a better return on your investment.
- Check Whether the CDN Provider Guarantees Better Website Speed
- CDN Technology Favoring Reliability
- Price Negotiations
- The Promise of Revenue Gains Through Site Performance
Processing speed is what makes an e-commerce site garner popularity with online shoppers. Hence speed is the first parameter that needs to be evaluated as part of your “site acceleration” needs. It is an important piece of information to note that many of the CDNs that are currently in vogue were designed according to the needs of online shoppers 15 years ago. With more of online shoppers adding to the list of shoppers, a host of web complexities have emerged. These complications have simultaneously brought in the need for enhanced processing speed that is required for modern e-commerce websites to survive in the competitive digital marketing space. Hence, without a doubt, speed is the primary feature that needs to come under the scanner while signing up with a CDN provider.
Attention to detail concerning the type of CDN technology that is offered by a CDN provider is the second most important factor to probe. One should be informed about the type of CDN technology employed by the service provider which will eventually be passed on to you, so that you can strike a deal with a good CDN provider.
All for the sake of making your site process information faster, it is also the need of the hour to offer reliable web services to your loyalists. A CDN technology which promises front-end optimization along with the delivery of swift online features should help you zero in a provider who can boost the speed of your website. It is hence very important for you to pose specific questions concerning all the front-end capabilities that the provider can offer along with the benefit of increased website speed. These two important features of an e-commerce site are favored by a provider who changes with time. A CDN provider who incorporates state-of-the-art optimization techniques can become your top bet who will not only guarantee but also deliver 100% speed increase to your site.
Undoubtedly, money matters should demand your keen attention. Gone are the days when CDN providers raised hefty bills when their services were still in the nascent stage. Now with the growing popularity and awareness of CDN services, you can save monies when you are watchful towards the unnecessary solutions that are offered by such providers. You should also assess the implementation of certain solutions that will no longer be viable in the dynamically changing technological spheres. Negotiating the price is an option you can always have as an alternative to sign up with a cheap yet best CDN provider.
It is also important for you to note that a CDN can be established with minimum set-ups costs. In the event that a CDN provider is quoting high prices for CDN implementation resources, consider this as a red flag to look for another reliable service provider.
Every e-commerce business is driven by a vision to generate increased online sales. This is a function of the speed of the site. A website which swiftly responds to the requests of an online shopper tends to gain over the other which takes too long to load or process. Online retailers scouting for reliable and affordable CDNs should thus be watchful towards site speed which leads to enhanced customer satisfaction. And once a customer is satisfied, repeat orders come as additional benefits helping you rake in more revenue. You can still make money on a weekday which registers slow traffic or on an eventful “product launch” day when shoppers are queued up to order your newly introduced product.
These are the 4 tips that can help you strike a deal with a good CDN provider. To sum it all, a provider who can safeguard your website from performance issues including slow page loads times, “service unavailable” error and website downtime can turn into a human asset. Mindful of the fact that every CDN comes with a different set of features, the concept of legacy CDN technology should prompt online retailers to arrive at a perfect choice concerning their CDN service provider.