In the technological era, customer expectations on quality of experience is increasing as the demand for streaming video, downloads and online gaming increases. This arises the need of delivering quality contents, hence content owners need to revamp the content delivery strategies. To cater such needs, technical giants launched a new idea of merging multiple CDNs which provides a premium quality viewing experience along with a great chance to optimize delivery costs. When content networking problems stuck on the global internet, the multi-CDN strategy emerged as a relief to these networking problems by allowing high reliability and predictability. CDNs also provide a method to get contents nearer to your end user and allocate the load among multiple servers which is significant in serving your global customer base. These key features highlights the importance of multi-CDN architectures in the online networking industry.
Moreover, the multi-CDN strategy offers other benefits too which can improve your website performance. In this article, let’s explore the competitive advantages of multi-CDNs.
Why Utilize A Multi-CDN Strategy ?
Couple of years ago, In order to improve the website’s performance, website owners opt for CDN’s based on the coverage or the cost of the traffic. They could choose only one provider for the service and the functionality of CDNs may vary and sometimes a single CDN may not be able to satisfy all your customer necessities. The performance of CDN’s depends on individual CDN providers and the geographical location and this may vary. Sometimes, customers may face delivery issues due to the unexpected fluctuations in internet traffic volume. In these scenarios, if you have more than one CDN providers, then your customer’s request can be redirected from one provider to another based on your business requirements. This is called Multiple Content Delivery Network, or multi-CDN. By using this strategy, your website performance and availability can be easily balanced by enabling different servers on the cloud differently which will inturn reduce the risk.
When compared to individual CDN, multi-CDN provides a good number of benefits which will truly enhance the network performance. Let’s take a look on how multi CDN strategy benefits your business.
Explore The Benefits Of Multi-CDN
- Global Coverage
- Enhanced Performance
- Difference in Feature Specialisation
- Eliminating Single Point of Failure (SPOF)
- Financially Savvy
- Enhanced Capacity and Redundancy
When the visitors of the website are distributed all over the world or concentrated to a less number of regions, it is unable to manage the whole geographical area of the world with an individual CDN. The Points of Presence (PoPs) of individual CDN provider is different in different regions. The accessibility of such PoPs decides the quality of your customer’s experience. It is important to choose the nearest provider to your customer to ensure better functionality. You can easily overcome this situation by using a multi-CDN strategy which will enable you to have multiple CDN providers, each of them used for particular region. Thus, irrespective of the location, you can offer a smooth end-user experience.
Your website performance plays a major role in your business functionality. If your website has a less amount of page-load time, then it leads you continuous and longer visits and less bounces and vise versa. Thus through proper optimization techniques you can boost your website performance which in turn enhances the site’s conversion rates. It improves your search-engine rankings too.
Different CDN service providers offer unique features. When some of the CDN providers allows features like purge, bring your own SSL, routing rules etc , some other CDN service providers enables VoD or providing live streaming and some of the other providers are specialised in static optimization and security. Hence, to avail multiple features for your website, it is essential to use multi CDNs.
You can eliminate your single point of failure (SPOF) by using multi-CDN and this equally improves the performance. CDNs are redundant and they will rarely show technical challenges in your website performance when compared to any system architect who is aware of the SPOF. When you bring your Web property or mobile app to a multi-CDN delivery strategy then the whole system will be safe from any failure. Hence combine all your CDN providers with your systems to ensure a maximum coverage and strength.
Even though utilizing multi-cdns are expensive, the excellent service they offer overcomes the expenses and you could experience a long-term benefit and increased ROI.
When your website has a set of live streaming data continuing for a particular period of time which should be loaded within a short time span in a heavy traffic, multi CDNs’ can tackle the condition effectively. They have increased traffic capacity compared to individual CDN providers. They excel in redundancy too. Even though any of the CDN provider is affected by any network issue, it will not cause any live impacts.
With the massive increase in cyber crimes, data security has become a primary concern. There are chances of data leakages when trying to access data from single CDN provider. Utilizing multi CDN surpass these security issues as it bypasses the compromised CDNs together thus securing data from any kind of cyber attacks.
In the competitive digital world, it is always better to choose multiple CDN providers. The multi-CDN strategy will thus enhance your business and will provide your users better end-user experience. Irrespective of the geographical region, you can experience a better website functionality through the multiple CDN strategy. Using a multi-CDN strategy you can provide a highly secure and excellent quality of networking service to your customers. But, make sure that you choose the right CDN partner for your business considering your content traffic and customer requirements.